Marketing and AI

Suddenly, everyone is talking about artificial intelligence (AI). It is constantly in the news now. It suddenly is looming like some intimidating Terminator. However, AI is not a toggle switch that was suddenly turned on one day this year. AI is everywhere and has been around for far longer than most of us are aware. We just didn’t realize it.

Ever think about how Instagram shows you reels based on your past views? Youtube does the same. Amazon makes recommendations based on your browsing and purchase history. By the newest standard, that is old hat AI, but it is AI. Lately, significant advances have been made that increased the power of these learning algorithms exponentially. The new tools Chat GPT, BARD, Well-said are examples very widely covered in the media.

Why are businesses so interested?

There are a wide variety of uses for AI in the business space, from project management to customer service.
A bit of background, it might be helpful to take a quick survey of places where AI is being deployed.

Before looking at examples, let’s discuss why use AI in any area at all?

Given technology, any organization has the capacity to collect–from the perspective of a human–an incomprehensibly large amount of data on almost any subject. This data can be used to do many things, but there is so much of it, we have a limited capacity to see patterns and synthesize. AI has the capacity to do that.

Three examples:

Demand forecasting in retail: Who doesn’t want the magic bullet to decide how much to stock for each season? However, just observing how much sold this month last year isn’t a sufficient predictor. What about the weather? Bad economic news. Construction on a nearby road that is now finished this year. The endless factors that may influence buying decisions can be used to forecast demand more accurately.

Disease screening in healthcare: AI has the capacity to potentially use data to identify or eliminate certain diagnoses that an individual medical professional whose experience is necessarily finite, might be able to do. Like much else, there are ethical issues that can make AI a complex tool, but there is much potential.

Customer retention: Like other areas, you probably can collect more information about your customers than you can make sense of. So, why did they leave? You may have the answer, but it may actually be a calculus of many factors. AI can help identify all of the issues that may have led a customer to leave. Without AI, you may incorrectly attribute it to one single factor.

Why are marketers so interested?

AI has potential applications in the marketing end of any business, large or small. Marketers, in particular, may find AI useful in these three general categories-

Collecting Data about prospective customers – Even small businesses can collect a significant amount of data. AI can allow you to analyze that data. No matter how much data you collect, it is useless unless you can synthesize it, see patterns, etc. The human capacity to make sense of the massive amount of data we collect is limited.

Using data to market more effectively – Even the most novice marketer knows that the more you know about each prospect the easier it will be to target them. The more you know their needs, the more you can explain how your product or service meets those needs. AI allows you to do more with the data you collect- to make sense of it so you can use it.

Generating the right message – AI may be also able, to a certain degree, assist you in creating the messaging to reach your target. However, it is important to recognize that AI is not a silver bullet.

In short, AI may offer you some new tools to more effectively market without expanding your present marketing resources.

Passwords: They seem to have been with us forever.

As we continue to suggest things you can do to protect the integrity of your company and customer data, here is a blog that covers an old level of security that we still rely on everyday. That protection is the password, so let’s talk about bedding up your employee’s handling of passwords.

Password hygiene – Passwords remain the most common everyday tool to ensure only authorized personnel have access to secure material. The issue is that passwords need maintenance and attention to be effective. Here are some common problems to avoid. And again, this requires a routine employee training program.

1. Passwords that are too simple
   Simple passwords are easy to remember but easy to crack. Words, in any language, are not ideal either. That is why many sites require a mix of letters, characters, and numbers. And yes, some people are still using Myname123.
2. One universal password
   Sometimes people find it difficult to remember multiple passwords for various files and applications, so they use a single good, strong password everywhere. This renders the good password virtually pointless and also increases the amount of damage that can be inflicted in the event that one ‘good’ password is compromised.
3. Unauthorized password sharing
   Generally done with benign intentions, employees often share passwords for convenience or to expedite handling the sharing of data. Not good.
4. Writing down passwords
   Sometimes, people follow all password best practices but find it difficult to remember complicated passwords and then write them down on a piece of paper or worse still, make a file containing all the passwords and store it in their email or computer. This is almost like giving away the keys to your property to a burglar.
5. Forgetting to change passwords to change passwords or revoke access.
   This is an issue where the staff is busy and turnover is high. Managers may fail to remember to change the passwords once a staff member quits, leaving company data vulnerable. This is especially likely in a small company where there may not be a centralized IT staff that oversees data security and access.

Remember, having a password is not sufficient. Having the right kind of password and following good password hygiene is.

Multi-factor Authentication (MFA) – When a password isn’t enough, the next step to improve security is MFA. MFA layers a second authenticator (e.g. another code, picture) etc.) on top of the password requirement. The idea is that if a password is being used by someone not authorized to do so, they won’t be able to provide the second piece of information. Consumers almost always encounter it when accessing financial services sites, but MFA is becoming more common across the board. If you use a credit card at a gas station, that request for your zip code after you insert your credit card is an example of MFA.

Prying eyes: Keeping your data safe

Even the simplest business possesses data that is proprietary and confidential. Customer and prospects lists, sales data, and personal data about customers such as their credit cards, names, addresses, birth dates. Maybe even medical information or social security numbers. If any of this data is compromised, you could face legal and reputational consequences. It is important you stay vigilant in making sure this data is as safe as it can be from cybercriminals.

If you have extremely confidential data, it may be important to use methods to address physical access. Should your server rooms be key-coded or require biometric access? Access codes for physical entry to a room are relatively simple to install. However, passcodes are pretty easy to steal or they can be shared by employees. In addition to limiting access they can also identify when and who accessed a secure location. One step beyond passcode entry is biometric authentication. Examples of biometric tools are fingerprint, iris or facial recognition. The advantages to these are clear. They cannot be easily stolen and for the user, there is no passcode to remember or a keycard to lose. An MSP can provide guidance about how to go about installing a biometric authentication system to secure specific locations.

On the other end of the spectrum, there is one excellent tool out there that can protect against one of the most common tricks criminals use to get into your data banks. That tool is employee training about phishing emails and fake websites. Phishing emails, the emails that trick you into opening a link that has been corrupted, remain a tried and true method for cybercriminals. What is the best defense? Employee training on how to avoid falling into the trap. The simplest maxim to remember? If in ANY doubt, don’t open a link. If there is any reason for suspicion, delete the email and forget about it. Also, look at the email address of the sender. Is it legitimate or is it misspelled or have a few extra characters or numbers that aren’t familiar.

What about the usage of passwords? Passwords can be hacked and stolen. there is another tool available to make passwords safer. You can make passwords more secure using multi factor authentication(MFA). MFA is pretty simple. It requires a second level of verification to prove that the password is being used by the individual authorized to use it. Examples of MFA are ATM machines that require a card AND a password. MFA very commonly requires the user to submit a code that is sent to another platform. (You’ve probably encountered this one if you use online banking)
Also, update your software. Immediately. Whenever you get an alert to update anything. Do it then. Don’t put it off until tomorrow because this update may have been released to address a recently discovered threat. This is a very simple thing to do and will offer significant protection. Additionally, your Managed Service provider may offer clients a subscription to day zero alerts. These are texts or emails that are sent out whenever a new virus or vulnerability has been discovered.

Among those firms who take risk management seriously, there is a growing awareness of the need to consider some manner of insurance to protect against the costs of cybercrime. When all else fails, and your data has been breached, how can you protect your business financially? Standard commercial property insurance policies do not generally include provisions for the damages from cybercrime. In a growing number of commercial policies, they are specifically excluded. As a result, executives who recognize the catastrophic damage that a cyberattack can inflict on their business are looking at cyber insurance to transfer the financial losses to a third party. However, there are some pretty deep weeds to get into when looking for a cyber insurance policy. Just for one example, some policies may create requirements and security standards you must meet before an event will be considered a covered loss. A Managed Service Provider can offer guidance into whether this is an avenue to explore.

In conclusion, there are several tools that you can use to protect your data from cybercriminals. They range from the very simple to the highly sophisticated. Your MSP can be of help in adopting any or all of these tools. From providing employee training all the way to biometric solutions.

Four Basics to follow for Everyday Data Security

One of the biggest questions we get from clients and prospects is “What can we do to protect ourselves from cyber attacks?” It is a sensible concern. A cyber attack that freezes operations or seizes data can ultimately shut a company down for good. There are some basic, simple things you can do to protect your company and there are more sophisticated tools available. In this blog, we look over a spectrum of 4 things you can do to improve your data security, from the simple to the high tech.

1. Employee training – It may seem so simple, but training your employees on an ongoing basis about their role in cyber security may be the best thing you can do. Why? Because well-meaning people do things when they get near a computer that can be very risky.

Simple things like forbidding the use of external storage devices being brought to the workplace. One of the more notorious data breaches occurred because a subcontractor employee–who had access to a large corporation’s IT infrastructure–found a thumb drive in the parking lot and plugged it in to see what was on it. Beyond that, simple phishing scams are still very effective at tricking people into opening nefarious websites. Ask your MSP for guidance on creating ongoing training programs that explain phishing scams and similar tricks and instruct everyone how to avoid them. Do it on a regular basis. It is easy to forget and let your guard down.

2. Software updates – This one is also basic, but it carries a lot of value. Each time you receive a notice about a software update, stop and do it then. Don’t put it off until tomorrow. These updates not only provide new, improved features. They often provide fixes to vulnerabilities in the software or address threats and viruses that have developed.

3. Zero day alerts – Zero Day alerts are kind of like a neighborhood crime alert. You are busy running your own company and your time is not spent tracking the latest threats developing out there in the cyber world. Your MSP may offer text or email alerts about new threats and how to protect yourself from them.
4. Finally, there is a more complex, after the fact, security precaution you can take. Cyber insurance. Cyber insurance may be able to cover some or most of the losses incurred as a result of a security breach. It won’t defend your data proactively, but, should the worst happen, it may provide protection against loss revenue and damages. Standard commercial property insurance policies do not generally include provisions for the damages from cybercrime. In a growing number of commercial policies, they are specifically excluded. As a result, executives who recognize the catastrophic damage that a cyberattack can inflict on their business are looking at cyber insurance to transfer the financial losses to a third party. However, there are some pretty deep weeds to get into when looking for a cyber insurance policy. Just for one example, some policies may create requirements and security standards you must meet before an event will be considered a covered loss. A Managed Service Provider can offer guidance into whether this is an avenue to explore.

   So there you have it. You have to protect your organization from the threats and consequences of data losses due to a security breach.

5 ways to make passwords more effective

You should be using an array of security tools to protect your business data. Some can be highly sophisticated, but there is one tool that we all still rely on heavily to secure access to our business systems and data. The password. But they can be hacked and shared. As long as we still rely on them, are there things we can do to make them more effective?
Yes. There are two main areas where you can improve the security of passwords. One is improving the security of the password itself, the second is multi-factor authentication.

First, there is the password itself. This is often known as password hygiene. Good password hygiene includes

Passwords that are too simple

Simple passwords are easy to remember but easy to crack. Words, in any language, are not ideal either. That is why many sites require a mix of letters, characters, and numbers. easy to And yes, some people are still using password123.

One universal password

Sometimes people find it difficult to remember multiple passwords for various files and applications, so they use a single good, strong password everywhere. This renders the good password virtually pointless and also increases the amount of damage that can be inflicted in the event that one ‘good’ password is compromised.

Unauthorized password sharing

Generally done with benign intentions, employees often share passwords for convenience or to expedite handling the sharing of data. Not good.

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Writing down passwords

Sometimes, people follow all password best practices but find it difficult to remember complicated passwords and then write them down on a piece of paper or worse still, make a file containing all the passwords and store it in their email or computer. This is almost like giving away the keys to your property to a burglar.

Forgetting to change passwords or revoke access

This is especially an issue where the staff is busy and turnover is high. Managers may fail to remember to change the passwords once a staff member quits, leaving company data vulnerable. This is especially likely in a small company where there may not be a centralized IT staff that oversees data security and access.

Remember, having a password is not the solution. Having the right kind of password and following good password hygiene is.

Passwords: boring but they matter

Passwords are something that you and every employee can use to protect your data and maintaining this important protective wall against criminals is relatively easy. Take the time to follow basic good practices, most of which are relatively easy to do. Here are four easy best practices for good password hygiene which don’t require hand sanitizer or staying six feet apart.

Watch out for re-use and multiple use.

Rotating passwords isn’t a good idea. You may notice some sites that you use may not even permit you to use the passwords you have used previously. On a similar note, avoid using the same password across multiple sites. If one site is hacked, the password from that site can be used across all of your other secure sites.

Avoid writing down passwords

This one can be a little outdated. It belies common sense that a burglar will break into your home to steal your written password collection. That said, leaving a list of passwords sitting around in your office, wallet or handbag isn’t an especially good idea.

Don’t share password

One of the biggest temptations for password sharing may be in a work setting for the sake of speed and convenience – you may allow a co-worker who needs quick access to use your password. Don’t. Even if your co-worker has approved access, ask them to use their own credentials to login. Also, password sharing is likely a work rule violation in your organization. If discovered, it could be grounds for disciplinary action.

Phishing tricks

Last but absolutely not least, be aware of scams to get your password by convincing you to hand it over. We’ve mentioned this is other e-guides but it bears repeating because it seems to work against even the most savvy digital users.

Phishing scams involve sending an email or text message that appears to be from a legitimate source, such as a bank or social media site. The message typically asks you to click on a link and enter your password, giving the hacker access to your account. Before you click on any link, it is essential to verify if the links are genuine. Here are a few things to look for when doing that:

• Spelling – Check for the misspellings in the URL. For example, if your bank’s web address is www.bankofamerica.com, a phishing link could misspell it as www.bankofamarica.com or www.bankofamerica-verification.com
• Disguised URLs – Sometimes, URLs can be disguised–meaning, while they look genuine, they ultimately redirect you to some fraudulent site. You can recognize the actual URL by using a mouseover, or by right clicking on the URL, and selecting the ‘copy hyperlink’ option and pasting the hyperlink on a notepad file. But, NEVER ever, paste the hyperlink directly into your web browser.
• URLs with ‘@’ signs – If you find a URL that has an ‘@’ sign, steer clear of it even if it seems genuine. Browsers ignore URL information that precedes @ sign. That means, the URL www.bankofamerica.com@mysite.net will take you to mysite.net and not to the actual Bank of America website.

In the end, the humble password is an excellent first line of defense against hackers and thieves. All it takes to keep this barrier strong is staying vigilant about password best practices. While it does take ongoing training on the part of management to ensure vigilance is maintained for the long haul, these best practices are simple to observe and take little time

Four easy ways to thwart cyber criminals

With all the talk about cybercrime and the recent spate of headlines about ransomware, concerns for your data security and the safety of your business keep growing. Avoiding a data breach is critical to your business, so it is vital that you focus resources and time on cybersecurity. Your MSP can be your best support for handling the variety of solutions to the problem of cybercrime. However, don’t forget what you can do on your own. Amidst all the sophisticated tools to protect your data, don’t forget the role of the lowly password. Passwords are there all the time, so we tend to take them for granted.

Here are four easy best practices for good password hygiene which don’t require hand sanitizer or staying six feet apart.

Strong Passwords

Many advisors suggest that a strong password includes letters, numbers and symbols. Basic vocabulary words, from any language, can often be hacked through brute force–just bombarding with a stream of words until you hit the correct one. Numbers and symbols can make that less successful.

Update Passwords

The longer a password is hanging around, the more likely it may be compromised. Frequently changing passwords, just like changing the batteries in your smoke detector, should be done on a regular basis. Try the first day of every third month.

Cancel Passwords when access is no longer needed

In a workplace setting, access should be eliminated immediately upon the termination or transfer of an employee. Not tomorrow, not later today–Immediately. This is particularly true in the case of an involuntary termination, when a now former employee may have a motivation to act nefariously. Also, when an employee’s job duties change, some access from their previous position may not be relevant with their new role.

Multi-factor Authentication

Multi-factor authentication (MFA) is the access process that requires a second step to access data. You probably come across it frequently. Many retail sites now use MFA for returning customers who want access to their account or order history. MFA asks for your password and then authenticates you by sending a one-time code to another platform. Most frequently, this means sending you a text. The intent is to diminish the possibility that the password is being used by someone not authorized to have it. Anytime you use an ATM machine, you are using a version of MFA (The debit card is step one, the PIN is step two)

Password Hygiene Best Practices

According to a report by Verizon, 80% of data breaches are caused by weak or stolen passwords. In addition, the report found that 60% of users reuse the same password across multiple accounts, making it easier for hackers to access multiple accounts with a single stolen password.

Maintaining good password hygiene is essential to protect against these threats and keep your accounts secure.

Weak or compromised passwords can be easily cracked, allowing cybercriminals to gain access to our data and steal our information. Here are a few password hygiene best practices to consider,

Use Strong Passwords

Using strong passwords is one of the most crucial steps in maintaining good password hygiene. A strong password is one that is long and complex, using a combination of letters, numbers, and symbols. Avoid using easily guessable passwords, such as “password” or “123456,” and avoid using personal information, such as birth dates or names.

Update passwords or revoke access when employees leave the organization

Changing passwords regularly is another essential step in maintaining good password hygiene. It is recommended to change passwords every 90 days or sooner, depending on the level of security required. Passwords need to be updated regularly and access to data has to be revoked when employees are no longer authorized to access it. However, this important step is often overlooked. This is especially an issue in SMBs where the staff is pretty busy and turnover is high. They are too busy to remember to change the passwords once a staff member quits, leaving their data vulnerable. So, next time the new intern finishes their stint with you, make sure you change the password and revoke their access.

Enable Two-Factor Authentication

Two-factor authentication adds an extra layer of security to your accounts. It requires you to provide a second form of identification, such as a code sent to your phone, in addition to your password. Two-factor authentication makes it harder for hackers to gain access to your accounts, even if they have your password.

Don’t Reuse Passwords

Sometimes people find it difficult to remember multiple passwords for various files and applications, so they use a single good, strong password everywhere. Using the same password for multiple accounts is a common mistake that can compromise the security of all your accounts. If one account is compromised, all accounts using the same password are also at risk. Using a unique password for each account decreases the amount of damage that can be inflicted in the event that one password is compromised.

Avoid Writing Down Passwords

Writing down passwords is a risky practice. It is easy to misplace or lose the paper where you wrote down your passwords. Avoid writing down passwords, and if you must write them down, keep them in a secure place, such as a locked cabinet. This applies primarily to an office environment, where desks, files and notepads are in open view and available to all.

Don’t share your passwords

Never share your password. If you need to give data access to multiple people, make sure each one of them has their own access credentials. This creates an audit trail and helps trace the data breach back to its origin if it occurs.

Be Wary of Phishing Scams

Phishing scams are a common way for hackers to gain access to passwords. Phishing scams involve sending an email or text message that appears to be from a legitimate source, such as a bank or social media site. The message typically asks you to click on a link and enter your password, giving the hacker access to your account. Before you click on any link, it is essential to verify if the links are genuine

Password Management Tools: An overview

Effective password management is an essential aspect of cybersecurity. With the increasing number of online accounts and services, remembering all those passwords can be a daunting task. Password management tools provide an effective solution to this problem. This blog discusses the benefits of using password management tools and some password management best practices to be followed.

Some of the key benefits of deploying password management tools are:

Enhanced Security

The primary benefit of password management tools is enhanced security. Password managers store passwords in an encrypted format, making them less susceptible to hacking and phishing attacks. These tools also allow businesses to generate and store complex passwords for their employees. As a result, businesses can ensure that their employees use strong and unique passwords for every account, reducing the risk of a breach.

Easy Password Access and Management

Password management tools offer an easy way to access and manage passwords. Rather than manually entering passwords every time an employee logs into an account, password managers automatically fill in the necessary information. This feature not only saves time but also eliminates the risk of human error.

However, there are a few things to consider before you invest in a password management tool.

One of the things to consider is a security breach. Password managers are third party platforms. If your password management experiences a security breach, it can put all of the stored passwords at risk. Additionally, if the tool goes down, you may not be able to access your accounts.

Secondly, while password management tools reduce the risk of human error, they are not foolproof. Employees may still make mistakes, such as sharing their passwords or writing them down, which can compromise security. Additionally, if an employee forgets the password to their password manager account, it can cause problems. Hence it is important to ensure that you have good password hygiene in place.

Password hygiene refers to the practice of creating and maintaining strong passwords and protecting them from being compromised. It involves using unique and complex passwords for each account, changing passwords regularly, and storing the passwords securely so it isn’t accessible to unauthorized entities.